Who We Are
We create thoughtful, natural products for mamas at all stages of their motherhood journey. And they really work!
We want to help make this thing called motherhood easier,whether that's by developing amazing products, recommending products which we think you’ll love or by sharing positivity and empowering mamas when they need it most.
We always do our bit for the environment too, because we're passionate about the world that our children grow up in.
A LITTLE MORE ABOUT GENERATION MAMA AND OUR VALUES…
Make it easier
Life is complicated enough, that’s why it’s our goal to make things easier for all of you busy mamas by providing and suggesting products and sharing information that ticks all of your boxes - no stress.
We get it
We want to help you adjust to all stages of mama life. We do this by sharing information, advice and stories of others in our mama community, and by celebrating and empowering each other along the way.
Obsessed with amazing
We don't make products just for the sake of it. We're quite simply obsessed with creating amazing natural products, that REALLY work. And we only launch products that we really, truly believe in.
We do our bit
We care about the world that our children grow up in. That’s why we want to make a difference by being environmentally aware in all of our decisions, and consciously making sustainable choices as much as we possibly can.
Created by a fellow mama
Generation Mama was founded in 2022 by UK mama Zoe Heppell.
Zoe created Generation Mama with the simple vision ‘to help make happy mamas’. She felt that there was a glaring gap in the market for a maternity brand which truly understood the mamas of today, their needs and values. Quite simply Zoe believes that mamas of today want to feel positive and empowered in their new identities, to use brands which slot seamlessly into their busy schedules, that are kind to the environment and most importantly, that actually work really well.
Zoe's mission started just there and she hasn't looked back since.
You’ve got this mama! And we’re with you every step of the way.